Brand & Design · West Congo Pharmacy

West Congo Pharmacy

From hand-painted “Chemist” lettering to a full pharmacy identity in Kahawa West: logo, colours, invoices and signage.

West Congo Pharmacy logo, a white lotus-and-cross mark above the wordmark and the tagline “Trusted Care, Closer to You.”, on a deep blue gradient.Text slide titled “About the brand”, explaining that West Congo Pharmacy, formerly West Congo Chemist, was a new shop in Kahawa West with only hand-painted lettering and needed a trustworthy, approachable identity for invoices and signage.Three West Congo Pharmacy Instagram story concepts: “Your Trusted Pharmacy Partner” on dark blue, “Smart Healthcare Solutions” on light blue, and “Save More” on near-black with orange accents.Social media profile concept for West Congo Pharmacy: a light blue card with the logo, the headline “Healthcare, close to home.”, the handle @westcongo and a short bio, beside a smiling woman in blue scrubs.The West Congo Pharmacy logo in dark blue, bright blue and orange, with a construction grid below showing the white lotus-and-cross mark beside the wordmark, “LTD” and the tagline.The West Congo Pharmacy logo in white on black and in black on white, showing that it works in a single colour.rand colour palette: Blue Ribbon #0756f2 (primary), Smalt #03318c (secondary), Ecstasy orange #ff7502 (accent), Link Water #e6f0ff (background) and a blue brand gradient.Typeface slide for Poppins, the brand’s single typeface, showing five weights from Light to Bold, the character set, usage for headings, subheadings, body and captions, and a large “Aa Bb Cc”.

The brief

West Congo Pharmacy, previously Westcongo Chemist, was a newly opened shop in Kahawa West with no brand to speak of, only hand-painted “Chemist” lettering on the walls and doors. It needed a proper identity that felt trustworthy and approachable, worked on everyday documents like invoices, and was ready for professional storefront signage.

The outcome

Launched in 2025. Replaced hand-painted lettering with a complete identity: logo, logo construction guide, colour palette and brand mockups, plus branded invoices now in use at the store. The identity was extended to the storefront signage, and a 3D model of the real shopfront was built so the owner could see the new brand on the street before anything was made.